News
Brave & Cipriani. The perfect Christmas gift!
With Christmas approaching our lovely friends at Sale Sharks wanted something quick, cheap and memorable to promote their rugby packages as the perfect Christmas gift.
It didn’t take us long to decide that we needed to use their poster boy, Danny Cipriani, in an interesting and memorable way. But how would we get access so close to the end of the year, with the busy training and game schedule already upon us?!
Simple, we piggyback on a pre-booked press day. Easier said than done, as a certain Mr Diamond was really putting the boys through their paces and we were kept hanging around for several hours, totally under prepared for the weather conditions… but we think that the end result was well worth the sacrifice.
Thanks once again to James Staham for putting up with us. Stood around in the cold for 3 hours. Shot in 30 minutes. After Effects 2 hours. Graphics 2 hours… not bad for a days work.
Oh and can I take this opportunity to apologise to my son for the lack of socks at Christmas. Yet another Brave sacrifice!
We hope you enjoy this video and be sure to watch out for more.
For more information about, Merchandise, Match Day or Season Tickets see below:
For tickets visit salesharks.com/tickets
To order your new kit visit the Sale Sharks Store
Brave makes the cut for national catering butcher
Following yet another successful pitch, we’ve recently added one of the UK’s largest national catering butchers, Birtwistles, to our already impressive client list.
We’ve been commissioned to create, launch and implement an exciting, new brand identity that showcases why Birtwistles are much more than just meat.
To achieve this we created something that we call the “Birtwistles DNA”. This depicts the meaning behind the logo by highlighting all the key areas in which the business excels and shows how they all come together to create something special. This DNA forms the core of the brand and serves to express the experience, know-how, scale and quality of the brand wherever it is used.
The new brand overhaul includes everything from a new logo, website, photography, email marketing, stationery, literature, and signage to vehicle livery and merchandise as well as an online video that takes viewers on a journey depicting a day in the hectic life of the people that make Birtwistles so special.
The catering and meat industry specialist has over 6000 different product lines and delivers more than 1300 orders every single day, all of which are selected, picked, packed and dispatched before you or I have had time for breakfast.
Expressing what makes them such an impressive and remarkable business is no mean feat, but it’s something that we’ve achieved through a combination of striking photography, insightful copy and intelligent design.
We’ve just launched their new brand identity, which you can see for yourself on our work page. This marks the start of what we hope to be a long and successful partnership between Brave and Birtwistles.
Our story continues with the University of Salford
Over the last decade we’ve enjoyed a long and prosperous relationship with the University of Salford, creating a number of highly successful integrated campaigns appealing to both undergraduate and postgraduate students.
The latest chapter of our very own Salford Story is the 2015 undergraduate prospectus. We were commissioned to produce this project at the turn of the year and tasked with some extremely tight timescales, 6 weeks to be precise, to design and produce the piece. As you know though, we’re Brave and aren’t afraid of anything… least of all tight deadlines, late nights and nagging wives and husbands.
Together with the university we decided that the prospectus should be an evolution of our Salford Stories campaign, that we’d developed the previous year. The prospectus would speak directly to prospective students through the true stories of past and current students and staff in a stylish and engaging way that would separate the University of Salford from its competitors.
We commissioned talented North West artist Roy McCarthy to help bring this idea to life with a series of illustrations that encapsulate life in Salford and express the rich character and personality that both the city and the university can call their own.
The campaign will be running throughout the year with a multi-channel strategy, that includes but isn’t exhaustive, open days, fairs, press, outdoor, print and online campaigns. To view the prospectus visit our work page.
Aldi’s Favourite Things?
Cast your mind back to April 2014 when we’d just launched our brand new ‘Favourite Things’ campaign for home furnishing retailer Housing Units, starting with an all singing all dancing TV advert.
Fast-forward to today, a full 18 months later, and if you turn on your TV you might see something very… well, extremely similar from Aldi.
Their ad seems to be so similar that we’ve started regularly checking the office for bugs. (We’ve also started frisking Freelancers at the door to make sure they’re not wearing a wire)
Now, we know that things like this can happen by accident sometimes, so we’ve made our own absolutely, totally, completely original advert in response to #AldiFavouriteThings. Enjoy!
Facebook just got Brave! Like our page today.
You know the feeling, you’re scrolling through your Facebook news feed, looking at Selfies, pictures of food, dancing cats and the like, but it just feels like something is missing… Well not anymore, now you can enjoy something a little braver to break the monotony!
We’ve taken the plunge and decided to do a Brave Facebook page . We’ll be posting our latest campaigns, creative ideas, behind the scenes, news and anything else that’s happening here at Brave towers.
And to start the year we’ve all made #BraveResolutions and we’ll be posting regular updates about our progress. So why not keep up with how we get on by Liking us on Facebook? (We promise we’ll never be on Farmville!)
www.facebook.com/wearebraveltd
Campaign launch: Drop a drink size
It’s been a busy week for Brave as we launched our brand new campaign for Liverpool City Council – Drop a drink size’. This campaign is all about raising awareness of how drinking too much alcohol can negatively impact your health, not only due to the units, but the calorie content too.
We launched the campaign with a high-energy flashmob that targeted people in the busy dinner time rush on Monday. Our spectacular choreographed dance routine brought Liverpool’s bustling Church Street to a standstill, attracting a crowd of captivated and entertained on-lookers.
This integrated campaign is supported through a variety of media channels through press, posters, online banners, social media, website and the Fewer Units app, which aim to challenge our target audience to think about their drinking habits more carefully.
The flashmob was then followed by an event in a fully packed Brink Bar in Liverpool, which consisted of a play by theatre group Art & Soul, and guest speakers, including Deputy Mayor – Roz Gladden , Director of Public Health – Dr Sandra Davies and Public Health Strategic Lead, Alcohol & Drugs – Ian Canning. Plus of course, the grand premiere of our flashmob video.
If you’d like to know more about the campaign and find out more about managing your alcohol consumption visit www.fewerunits.com or follow us on social media @fewerunits, /fewerunits.
Cause Related Marketing Strategy Of The Year Award
‘The Look Die For?’ campaign, that we developed the creative for, has recently won a Drum Marketing Award! We worked with Liverpool City Council to provide creative support for their campaign strategy that triumphed at The Drum Marketing Awards, winning Cause Related Marketing Strategy Of The Year.
It’s great to see such a positive and moral campaign receiving the recognition it deserves at such a prestigious award ceremony. ‘The Look To Die For?’ campaign has been a massive success all over Liverpool, taking the city by storm and really helping to protect the young girls of Liverpool from skin cancer by discouraging sunbed use.
This success is ultimately down to the hard work of everyone involved and we’d like to take this opportunity to congratulate everyone on a job well done! (http://liverpool.gov.uk, www.hellounity.com and http://immediatefuture.co.uk)
The campaign itself uses striking imagery of beautiful models whose faces have been disfigured by the shocking statistics of skin cancer. We used this imagery in order to hit young girls with a memorable and engaging message that would shock them enough to get them to reconsider their habits and stop using the sunbeds.
The campaign beat off stiff competition to win this award and hopefully it won’t be the last gong that this campaign collects. It’s also nominated for 2 Marketing Week awards, so check back soon to see if it wins those too!
To find out more about the campaign visit the website: www.thelooktodiefor.co.uk
All your favourite things at Housing Units
Today sees the launch of our new and exciting TV commercial for Housing Units, the North’s Premier Independent Home Furnishing Store.
The TV advert marks the start of a multi-channel campaign that will position Housing Units as the home of ‘all your favourite things’. This proposition will resonate with our target audience and will evoke a certain element of nostalgia from older consumers, whilst also helping to express what a special and magical place Housing Units really is.
To do this we’ve written and produced a sound track that, with our family, will take viewers on a magical musical journey around the store, travelling from department to department, through the restaurant, climaxing outside the main entrance with a grand finale! The ad is fun and energetic, like a classic musical should be, and every scene is filled with dancing staff, beautiful products and our happy family who are dancing their way through a great day out.
We’re all delighted with the finished commercial and it’s been a lot of fun to make! So a big thanks you to everyone who got involved, especially our two little leading ladies who really stole the show!
The new advert will be airing from today so keep your eyes (and ears) open, but if you just can’t wait you can view the TV advert below.
Credits:
Art Director: Steve Kempster
Copywriter: Chris Banner
www.housingunits.co.uk
Pitch Win: The University of Salford
Following yet another brave triumph we’ve been working hard over the past month putting together a number of prospectuses for the University of Salford, including Postgraduate, Undergraduate and a cool Mini-Guide.
We fought off a number of agencies to secure the business. It’s a great result for us and one we value highly!
Over the last decade we’ve developed a close relationship with the University and their Marketing Team and we always love to hear their ideas and where possible, incorporate them into designs and copy.
So, following our appointment we had a very enthusiastic and positive meeting with the key members of the team, where we discussed, amongst other things, how we could make this year’s prospectuses extra special.
Left: 2 members from the Marketing team discuss the finer points of the prospectuses and their likes & dislikes.
Right: A selection of images from one of our mood boards.
As the prospectuses are currently in the later stages of the design phase we can’t give too much away, so keep your eyes peeled for more updates soon.
duttons: A new brand with a thirst for great creative
Here’s some news we can really raise a glass to!
duttons, JW Lees’ buzzing bar & restaurant business, recently approached us with a number of exciting projects that we’ll be undertaking over the coming months. Our previous work for JW Lees had clearly impressed, and as a result they wanted to utilise our skills on this exciting new brand. We can’t say too much more about the details at the moment, other than we’re delighted to be working with this dynamic Independent Brewer!
As the popular bar & restaurant chain looks to establish itself as a key player regionally and nationally they recognised the need for some top creative and strategic guidance to help maximise the potential of this super cool brand.
We’ve recently been working hard behind closed doors on exciting ways to help revolutionise the duttons brand, using our expertise to create something special that will reflect the brand’s unique personality and position in this highly competitive space.
Watch this space for more updates soon…