OBMJ A Campaign with real substance.
We were delighted to be given the opportunity to introduce Old Boy Mary Jane’s exciting new range of cannabis-inspired beers. These exciting new drinks promise to deliver something fresh and different to craft beer lovers.
OBMJ’s unique brews hail from Tallinn and are infused with a blend of terpenes, a fantastic substance that’s found in cannabis. Each beer’s flavours and textures are specifically created to complement the intensity and mysteriousness of their terpene blends.
Our teaser campaign playfully uses language associated with cannabis use to grab attention and introduce the new range to both smokers and non-smokers alike. The range launches later this month and we can’t wait to try a bottle!
The social media posts below will give you a flavour of a campaign with real substance.
Blackpool Council ROCKS up at We Are Brave
After a rollercoaster tender process, We Are Brave towered over the competition and was appointed to create and deliver a new regional campaign for Blackpool City Council’s Alcohol Effected Pregnancy initiative. Our ‘Be Your Baby’s Hero Keep Alcohol at Zero’ creative was chosen to inform not only pregnant mothers but also their families and friends, of the dangers of alcohol to unborn babies. An extensive outdoor campaign was supported by social media and leaflets which was all kicked off with a Flash Mob at Blackpool’s Houndshill shopping centre. The campaign featured 4 locals from in and around Blackpool to add authenticity to the message.
Over the last few years we’ve built up quite a reputation for ourselves in the public sector by delivering highly effective behaviour change and public awareness campaigns. Our success in Liverpool, Salford, Trafford has not gone unnoticed, as it’s helped to establish us as one of the top agencies for local authorities in the North of England.
Everyone at Brave has fond memories of Blackpool and we look forward to making many more working with this exciting new client.
Energy Giant Appoints We Are Brave
We are proud to announce that we have recently added the UK’s leading supplier of gas to businesses to our ever-expanding list of clients.
Gazprom Energy have recently commissioned us to provide on-going support for a number of exciting projects, which includes the redevelopment of their brand guidelines, digital advertising, POS and a new design style for their extensive suite of product collateral.
During the summer of 2018, Gazprom Energy moved to their fantastic new offices in Manchester city centre. They asked us to produce an internal campaign that would inform and excite staff in equal measure! Our ‘Cool New Office’ message hit the target in the midst of the 2018 summer heatwave! We produced email and poster messaging as well as directional signage to help staff on the day of the big move.
Following the office move, Gazprom Energy introduced UMAX software to their internal IT network. This brought many of their existing processes into one package. We were tasked with an internal campaign that informed staff of the upcoming changes and also allowed them to engage positively with what can sometimes be perceived as unpopular upheaval. Our ‘I Love UMAX’ campaign went down a storm and was universally well received throughout the company. We produced internal posters and POS as well as T-shirts and whats not to love about some free sweeties for all the staff?
Gazprom Energy is an industry leading and award-winning supplier of gas and electricity to businesses across the UK, with a passion for customer service and the backing of one of the world’s largest energy companies.
They operate in 3 countries and supply over 30,000 industrial and commercial customers. They have offices across Europe and over 350 employees.
We now look forward to continuing a strong and successful partnership that will fuel future success at We Are Brave and Gazprom Energy for years to come.
How many donuts do you drink each week?
We Are Brave have worked with Liverpool City Council to launch a new citywide alcohol awareness campaign designed to help people drink less and feel good.
The campaign website www.DrinkLessFeelGood.com is packed with great advice and tips on the small changes you can make to start drinking less.
The centrepiece of the website is undoubtedly My Drinks Check. This innovative tool was conceived, designed and delivered by We Are Brave in conjunction with the Behavioural Insight and Change team at Liverpool City Council. It allows a user to input their drinking habits, answer a series of questions to get personalised results and tips.
Some of these results make for fascinating reading, like how many donuts their drinks equate to, how far they’d have to walk to burn off the calories and how they compare to other people in their age group in Liverpool.
The website and drinks checker is supported by a multi-channel campaign that focuses on showing how many calories they are drinking, using fatty foods as a comparison. (Below)
Liverpool Councillor Paul Brant, cabinet member for adult health, said: “Making small changes to your drinking habits can help manage your weight, lift your mood, boost your energy levels and generally make you feel good. We want to make it as easy as possible for people to make little changes that can be slotted into everyday life, such as swapping to lower strength beer or wine and alternating alcoholic drinks with water.”
To see more from the campaign and give My Drinks Check a go visit www.DrinkLessFeelGood.com
The campaign has already attracted a lot of interest from both the local and national press, including the following news outlets:
Fit For Me reaches over 100,000 people
For the last 12 months we’ve been working with Liverpool City Council to create and launch a feel-good campaign encouraging the people of Liverpool to be more active. Our goal was to develop something that would empower people of all shapes, sizes, genders and ability levels to make a positive change to their life and start being more active.
(Above: Campaign launch video)
Following extensive insight research, focus groups and brainstorming with the client, we developed the name ‘Fit For Me’. As a proposition this really hit home with our target audience because it focuses on helping people find a way to be active that ‘fits’ their needs. Fit For Me shows a real empathy and understanding that being more active is not the same for everyone. This is underpinned by that fact that the stars of our campaign are not actors or models, they are real local people, with real stories about how being more active has improved their life. There is no ‘one size fits all’ solution; it’s about understanding each individual’s unique set of needs and giving them an accessible way to join in.
The campaign achieves this through a multi-channel approach that includes video, press, print, events, social media, radio, digital, email and more. This approach has been highly successful, with the campaign website recently surpassing 100,000 unique visitors and also amassing almost 3,000 followers on Facebook.
(Above: Launch ambassadors)
We launched with 11 brand ambassadors, everyday people sourced from across Liverpool, who shared their tales of triumph and success in order to inspire people like them to get out there and feel the benefit of a more active lifestyle. This was then followed up with the addition of a further 8 ambassadors.
(Above: 2nd generation of ambassadors)
The authenticity and positivity attached to each story has proven to be infectious amongst the local population. We look forward to continuing to drive this campaign forward in the near future.
Liverpool takes Brave step to tackle drunkenness
Liverpool City Council developed this campaign with Merseyside Police and We Are Brave after research had shown that over half of A&E admissions by 18-30 year olds were alcohol-related, and 97% of arrests after 11pm on weekends were violence related.
Rather than tell people not to drink or shocking them, the strategy was to raise awareness that it is illegal to serve/buy alcohol for someone who’s drunk. We Are Brave used Liverpool City Council’s insight research to develop a creative campaign that focused on text conversations between friends depicting nights ruined by someone getting drunk.
The creative targeted different points of the journey to a night out, including radio and digital adverts on the route into the city. Ads were located near off-licenses and communications were placed on transport networks and in bars.
Hundreds of bar staff were trained to refuse drunks and extra police patrols enforced the laws. The media and social media were used to amplify stories of bars flouting the law, risking their licenses.
The campaign has been a great success, achieving some very impressive results:
• The number of bars serving drunks now reduced from 86% to 26%
• 25% fewer people now drink alcohol before going out
• The Home Office cite the campaign as best practice
• Local authorities across the region are interested in adopting the campaign.
To see more on the campaign visit www.wearebrave.co/drink-less-enjoy-more/
A Brave visit to the Ideal Home Show
This year’s Ideal Home Show opened its doors last weekend at Event City Manchester. The four-day show gives some of the biggest and best retailers from across the country the chance to showcase their fabulous home furnishings.
As you’d expect, our client, Housing Units was one of the stars of the show. Their stand (above) stood apart from the competition and got a lot of attention throughout the duration of the show.
A couple of our creatives (Steve and Dan, above) paid them a visit on Friday to show our support and see our stand designs up close. They also took the opportunity to scope out the competition too!
The show was proud to welcome a few famous faces, ranging from Laurence Llewelyn Bowen to money saving expert Martin Lewis and the always-smiling Housing Units Doorman.
Well done to The Ideal Home Show and Housing Units for putting on a fantastic show. We’re already looking forward to next year!
What A Difference Brave Makes
In case you haven’t seen it yet, here’s our latest TV Commercial for Housing Units. Following on from the immensely successful ‘All Your Favourite Things’, we decided to stick to the musical theme in order to build upon the affection that customers had for our last campaign.
This time we wanted to dig deep into what makes a visit to Housing Units so special, so welcoming, so friendly and so different to any other Home Furnishing Store in the North.
Spending a day at Housing Units challenges your perceptions of what great customer service is. They raise the bar in so many ways with incredible choice, great value, friendly service, a wonderful atmosphere and some truly delicious food. After your first visit you’ll wonder why you every shopped anywhere else.
What a difference a day makes.
We took this popular song by Dinah Washington and created a unique musical piece that aims to evoke feelings of nostalgia with a modern twist. Housing Units is the perfect blend of traditional values and contemporary styles and our new TV ad epitomises this. A sultry singer accompanied by a 4-piece band takes us on a journey of discovery around the store show casing some of the wonders you’ll come across in-store.
This multi-channel campaign was launched with the new TV Commercial and was supported through POS, direct mail, radio adverts and a variety of in-store communication. This campaign will continue to roll out throughout the year, so keep your eyes (and ears) peeled for more.
In fact next year Housing Units will be celebrating their 70th Anniversary and to mark the occasion, we’ve adapted the 30” TV Commercial to a longer 60” version that ends with a bang!
Happy Halloween from We Are Brave
Halloween is upon us… it’s a holiday that we have a particular fondness for here at We Are Brave. After all, when all the ghouls, devils and monsters come out to play it’s more important than ever to be Brave.
We celebrated in time-honoured fashion by carving our own jack-o’-lantern to display proudly at the front of our office on All Hallows’ Eve. Our copywriter usually prefers to stick to pen and paper, but this Halloween Chris faced his handicraft fears with a big, sharp knife and managed to successfully create a Brave pumpkin (with no serious injuries).
Brave prescribes new TV ad for PushDoctor.co.uk
PushDoctor.co.uk, a revolutionary new online medical service, came to Brave in need of a new TV advert to help launch their exciting new service in the UK.
Their service allows anyone who needs a doctor to see a fully qualified UK based GP from wherever they are, anytime they like, at the touch of a button. Simply download the app from iTunes and access the service on iPhone/iPad or visit PushDoctor.co.uk to access the service via your desktop pc.
Our years of experience working in DRTV advertising for brands like Claims Direct & musicMagpie was the primary catalyst for this dynamic business commissioning us.
The advert will be airing nationally over the next few months so keep an eye out for it, but if you can’t wait until then here’s a sneak preview.
And remember… next time your ill, don’t wait around, just PushDoctor.co.uk
And start feeling better.