It’s been a busy week for Brave as we launched our brand new campaign for Liverpool City Council – Drop a drink size’. This campaign is all about raising awareness of how drinking too much alcohol can negatively impact your health, not only due to the units, but the calorie content too.
We launched the campaign with a high-energy flashmob that targeted people in the busy dinner time rush on Monday. Our spectacular choreographed dance routine brought Liverpool’s bustling Church Street to a standstill, attracting a crowd of captivated and entertained on-lookers.
This integrated campaign is supported through a variety of media channels through press, posters, online banners, social media, website and the Fewer Units app, which aim to challenge our target audience to think about their drinking habits more carefully.
The flashmob was then followed by an event in a fully packed Brink Bar in Liverpool, which consisted of a play by theatre group Art & Soul, and guest speakers, including Deputy Mayor – Roz Gladden , Director of Public Health – Dr Sandra Davies and Public Health Strategic Lead, Alcohol & Drugs – Ian Canning. Plus of course, the grand premiere of our flashmob video.