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Aldi’s Favourite Things?


Cast your mind back to April 2014 when we’d just launched our brand new ‘Favourite Things’ campaign for home furnishing retailer Housing Units, starting with an all singing all dancing TV advert.

Fast-forward to today, a full 18 months later, and if you turn on your TV you might see something very… well, extremely similar from Aldi.

Their ad seems to be so similar that we’ve started regularly checking the office for bugs. (We’ve also started frisking Freelancers at the door to make sure they’re not wearing a wire)

Now, we know that things like this can happen by accident sometimes, so we’ve made our own absolutely, totally, completely original advert in response to #AldiFavouriteThings. Enjoy!


Facebook just got Brave! Like our page today.


You know the feeling, you’re scrolling through your Facebook news feed, looking at Selfies, pictures of food, dancing cats and the like, but it just feels like something is missing… Well not anymore, now you can enjoy something a little braver to break the monotony!

We’ve taken the plunge and decided to do a Brave Facebook page . We’ll be posting our latest campaigns, creative ideas, behind the scenes, news and anything else that’s happening here at Brave towers.

And to start the year we’ve all made #BraveResolutions and we’ll be posting regular updates about our progress. So why not keep up with how we get on by Liking us on Facebook? (We promise we’ll never be on Farmville!)


Campaign launch: Drop a drink size


It’s been a busy week for Brave as we launched our brand new campaign for Liverpool City Council – Drop a drink size’. This campaign is all about raising awareness of how drinking too much alcohol can negatively impact your health, not only due to the units, but the calorie content too.

We launched the campaign with a high-energy flashmob that targeted people in the busy dinner time rush on Monday. Our spectacular choreographed dance routine brought Liverpool’s bustling Church Street to a standstill, attracting a crowd of captivated and entertained on-lookers.


This integrated campaign is supported through a variety of media channels through press, posters, online banners, social media, website and the Fewer Units app, which aim to challenge our target audience to think about their drinking habits more carefully.



The flashmob was then followed by an event in a fully packed Brink Bar in Liverpool, which consisted of a play by theatre group Art & Soul, and guest speakers, including Deputy Mayor – Roz Gladden , Director of Public Health – Dr Sandra Davies and Public Health Strategic Lead, Alcohol & Drugs – Ian Canning. Plus of course, the grand premiere of our flashmob video.


If you’d like to know more about the campaign and find out more about managing your alcohol consumption visit or follow us on social media @fewerunits, /fewerunits.

Cause Related Marketing Strategy Of The Year Award


‘The Look Die For?’ campaign, that we developed the creative for, has recently won a Drum Marketing Award! We worked with Liverpool City Council to provide creative support for their campaign strategy that triumphed at The Drum Marketing Awards, winning Cause Related Marketing Strategy Of The Year.

It’s great to see such a positive and moral campaign receiving the recognition it deserves at such a prestigious award ceremony. ‘The Look To Die For?’ campaign has been a massive success all over Liverpool, taking the city by storm and really helping to protect the young girls of Liverpool from skin cancer by discouraging sunbed use.

This success is ultimately down to the hard work of everyone involved and we’d like to take this opportunity to congratulate everyone on a job well done! (, and


The campaign itself uses striking imagery of beautiful models whose faces have been disfigured by the shocking statistics of skin cancer. We used this imagery in order to hit young girls with a memorable and engaging message that would shock them enough to get them to reconsider their habits and stop using the sunbeds.

The campaign beat off stiff competition to win this award and hopefully it won’t be the last gong that this campaign collects. It’s also nominated for 2 Marketing Week awards, so check back soon to see if it wins those too!

To find out more about the campaign visit the website:

All your favourite things at Housing Units


Today sees the launch of our new and exciting TV commercial for Housing Units, the North’s Premier Independent Home Furnishing Store.

The TV advert marks the start of a multi-channel campaign that will position Housing Units as the home of ‘all your favourite things’. This proposition will resonate with our target audience and will evoke a certain element of nostalgia from older consumers, whilst also helping to express what a special and magical place Housing Units really is.

To do this we’ve written and produced a sound track that, with our family, will take viewers on a magical musical journey around the store, travelling from department to department, through the restaurant, climaxing outside the main entrance with a grand finale! The ad is fun and energetic, like a classic musical should be, and every scene is filled with dancing staff, beautiful products and our happy family who are dancing their way through a great day out.

We’re all delighted with the finished commercial and it’s been a lot of fun to make! So a big thanks you to everyone who got involved, especially our two little leading ladies who really stole the show!

The new advert will be airing from today so keep your eyes (and ears) open, but if you just can’t wait you can view the TV advert below.


Art Director: Steve Kempster
Copywriter: Chris Banner

Pitch Win: The University of Salford

Uni-of-salford-logoFollowing yet another brave triumph we’ve been working hard over the past month putting together a number of prospectuses for the University of Salford, including Postgraduate, Undergraduate and a cool Mini-Guide.

We fought off a number of agencies to secure the business. It’s a great result for us and one we value highly!

Over the last decade we’ve developed a close relationship with the University and their Marketing Team and we always love to hear their ideas and where possible, incorporate them into designs and copy.

So, following our appointment we had a very enthusiastic and positive meeting with the key members of the team, where we discussed, amongst other things, how we could make this year’s prospectuses extra special.

uniofsalfordLeft: 2 members from the Marketing team discuss the finer points of the prospectuses and their likes & dislikes.

Right: A selection of images from one of our mood boards.

As the prospectuses are currently in the later stages of the design phase we can’t give too much away, so keep your eyes peeled for more updates soon.


duttons: A new brand with a thirst for great creative


Here’s some news we can really raise a glass to!

duttons, JW Lees’ buzzing bar & restaurant business, recently approached us with a number of exciting projects that we’ll be undertaking over the coming months. Our previous work for JW Lees had clearly impressed, and as a result they wanted to utilise our skills on this exciting new brand. We can’t say too much more about the details at the moment, other than we’re delighted to be working with this dynamic Independent Brewer!

As the popular bar & restaurant chain looks to establish itself as a key player regionally and nationally they recognised the need for some top creative and strategic guidance to help maximise the potential of this super cool brand.

We’ve recently been working hard behind closed doors on exciting ways to help revolutionise the duttons brand, using our expertise to create something special that will reflect the brand’s unique personality and position in this highly competitive space.

Watch this space for more updates soon…


Housing Units’ Brave new email campaign


Housing Units have recently begun to see a growing interest and a rise in trade through their online business.

In order to build upon the success of their ecommerce site, Housing Units decided to launch a new monthly email that’s focused on increasing traffic and sales on the site. It’s a bold move for a business that has traditionally focused more on a personal face-to-face service, but then they’ve certainly got an agency that thrives upon making Brave decisions.

We leapt at the chance to help them create a more commanding online presence and reach a completely new group of customers, who may have never had the pleasure of visiting the Home Furnishing Centre of The North.

Our new email campaign implements a stylish new approach and a number of strategic and engaging features that help to ensure that every product included in each email maximises its sales potential.

Creating this new email campaign from scratch gave us the opportunity to ensure that we avoided all the mistakes and pitfalls that so many emails out there are littered with. We focused from day 1 on creating something that would be visually appealing, easily trackable and highly effective in driving sales. Something we were clearly successful with when you look at the latest statistics from the first new email:

The results showed that Housing Units received their highest email open rate ever at 17.2%. The ‘click-to-open’ rates were also similarly impressive delivering a well above average 32.8% – this figure is particularly relevant as it directly reflects upon the quality of the offer, content, design and layout of the email itself. Such success in this area highlights a really positive reaction from our target audience and one that we intend to build on.

This is a fantastic start to the new campaign but as you can always expect from We Are Brave, we’ll continue to improve and evolve each email in order to ensure that this success not only continues, but continues to rise exponentially.

If you would like to see the campaigns in more detail, visit our work page here.

Or visit the Housing Units website to sign up to their mailing list today.

#Thelooktodiefor with the NHS & Liverpool Council

We were recently commissioned by Liverpool City Council and the NHS to launch a bold new campaign against sunbed use in Liverpool. The campaign is also supported by Cancer Research UK and top self-tan brand St Moriz.

The launch of our ‘The Look To Die For?’ campaign has been a huge success, garnering lots of attention and stimulating a national debate. You may have seen the campaign in the newspapers or on TV this past week, as it has been picked up by a large number of national and regional press, notably appearing on BBC Breakfast and North West Tonight.

The target of this campaign is the young people of Liverpool, predominantly young girls who are particularly at risk from the sunbed use, and their parents/guardians. Sunbeds are a huge problem in Liverpool, with 50% of girls aged 15 – 17 years old in the city having used a sunbed – much higher than the national average of just 11%.

This is where ‘The Look To Die For?’ comes in; our new campaign will raise awareness surrounding the very real dangers of sunbed use and help change public perception of sunbeds by encouraging the people of Liverpool to bin the beds.

The creative for this campaign uses beautiful, aspirational photography of attractive models and juxtaposes this with hard-hitting imagery that reveals the skin damage, scarring and types of skin cancer that can be caused by using the sunbed.

We’ve literally etched the disturbing facts about the risks of sunbeds and cancer onto each model’s face to show the devastating consequences that can come with using a sunbed.

The aspirational beauty shots in the campaign attract the attention of our audience and the shocking depiction of cancer will make them think twice before they needlessly put themselves at risk by using a sunbed. The contrast between the two elements creates a really striking series of images that will strike a chord with the young people of Liverpool.

We were commissioned to produce a variety of material for this multi-channel campaign that includes and isn’t exhaustive of a campaign website, posters, PR and social media support, leaflets, YouTube videos, mini magazines and more – plus over the next year the campaign will be going in to schools to talk directly to young boys and girls, as well as hosting lots of events across the city of Liverpool.

This campaign has the potential to save lives and protect thousands of young people from needless pain and suffering, and that’s something we’re proud of. We’re right behind Liverpool City Council in the fight against sunbeds and we hope you are too.

If you’d like to take action yourself you can sign the petition to get the Government to grant local authorities in England the power to license and regulate sunbed businesses by clicking here.

To see more of the campaign visit our work page here.

And to keep up to date with the campaign visit and don’t forget to Like or Follow the campaign on Facebook and Twitter.

To read some of the coverage click on the links below:
BBC News  |  ITV News |  Liverpool Echo |  The Guardian  | Juice FM


The Children’s Air Ambulance is in the air

Our charity partner, The Children’s Air Ambulance successfully enjoyed their maiden flight recently.
It’s great to see that after everybody’s hard work they’re finally up in the air flying patients and helping to save lives.

They receive no government funding and yet they still manage to provide a vital service that can mean the difference between life and death; this is testament to the hard work of everyone involved. But the work isn’t finished now; they need your help to keep them in the air and to keep saving lives:

Text: ‘TCAA77 £5’ to 70070 to donate £5 to this very worthy cause.

Registered charity no: 1098874
Registered company no. 4845905