Push Doctor is changing the way that patients can access treatment from a UK-based GP. This remarkable service fits around modern life and makes treatment quick, easy and affordable.
To help communicate the above, we created our second TV commercial for the client with a beautifully simple, fast-paced engaging piece. We took influence from more high tech brands rather than the typical ‘healthcare’ brands that you might expect to see.
We Are Brave and Push Doctor share a belief that a message is better read when it’s simple to understand. For this reason our commercial (and other video content) is always clear and focused. The synergy that our copy has with the music, which is an original composition, provides an upbeat tempo that keeps the user focussed on our core brand messages. This is something that works particularly well in our tailored suite of online videos, which had to be factored in when creating the content for the TVC.
We also produced a number of testimonials from both doctors and customers. The purpose of these videos is to increase credibility and build trust, so we felt it was vital that we captured the unscripted responses of our doctors and patients. No easy task when working with amateurs, but we are very proud of the end result and the feedback from the client is very positive!
We love working with exciting and innovative brands like Push Doctor. Watch this space for some exciting new developments over the coming months.