We’ve developed a multi-channel campaign that aims to help make Liverpool the most active core city by 2021. This campaign was commissioned by Liverpool City Council and involved real life ambassadors sharing stories of their success after finding the right ‘fit’ for them.
A key part of the campaign was creating engaging video content that could motivate the people of Liverpool by showing what can and has been achieved by everyday people just like them. First we created a campaign video that expressed the philosophy of the brand with a strong voiceover combined with footage of our ambassadors and elements of kinetic typography.
We supported the launch video with more detailed individual case studies, which gave viewers the opportunity to get to know each of our ambassadors a little better. This helps to support the idea that they are real local people, which is very important for the credibility of the campaign.
We also produced a number of shorter videos for distribution via social media. The campaign videos have all been very well received by the audience, the client and campaign partners. There’s not much more we can add, so just sit back, relax, press play and let Betty, Phil, Paul, Dianna and the rest of our ambassadors talk you through the campaign.