We recently worked with Rumpus Communications to hold a very successful brand workshop at the Cresta Court Hotel in Altrincham. Representatives from a wide range of companies were present as we searched to create a name and brand persona for this top secret new brand.
Using our specially created branding workshop we managed to generate a group understanding of what everyone involved felt this exciting new brand should be like. In order to achieve this we use a series of highly inclusive techniques that are designed provoke discussion, debate and ultimately reach a solid decision.
We looked to establish the brand’s core values, goals and tone of voice before looking to derive a name that expresses all these factors. There were hundreds of suggestions and have compiled a shortlist. We’re now looking forward to the next stage of this exciting project. Keep your eyes peeled for more updates…
