Craft Scotland – The C Word
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‘The C Word’ is a national cinema and TV campaign that showcases craft as cool and contemporary, we smashed the public’s stereotypical perceptions of craft by positioning it as a desirable, edgy pass-time. The C word showcases craft as cool and contemporary. Contrary to popular belief, craft is one art’s most urgent art forms.

"The first time I spoke with one of the team I just knew we were going to get something very special and very different. We have huge ambition for ‘The C Word’ and they not only share this with us, but also encouraged us to think in new and exciting ways."

Emma Walker
Craft Scotland

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