We’ve just created this powerful, dynamic and engaging video to announce Sale Sharks’ massive new signing, Brian Mujati, to the world. His arrival is big news and a great way for Sale Sharks to entice fans to purchase season tickets.
With the Rugby World Cup just around the corner and the content that’s currently out there, we needed to make sure that our video stood out from the crowd and made real impact. We took the brave steps, along with our client, to create a powerful, bold, statement of intent that positions Brian as a ‘highly dangerous predator’ and Sale Sharks aspirations of Premiership glory.
Brian’s physical stature and ability make him an opponent to be feared and our video exaggerates this to generate excitement amongst our fans for the season ahead.
This is part of a larger campaign that we’ve recently launched for Sale Sharks centred around the positioning line “Get ready for a killer season” and supported through social media using the hashtag #JoinTheHunt.