In case you haven’t seen it yet, here’s our latest TV Commercial for Housing Units. Following on from the immensely successful ‘All Your Favourite Things’, we decided to stick to the musical theme in order to build upon the affection that customers had for our last campaign.
This time we wanted to dig deep into what makes a visit to Housing Units so special, so welcoming, so friendly and so different to any other Home Furnishing Store in the North.
Spending a day at Housing Units challenges your perceptions of what great customer service is. They raise the bar in so many ways with incredible choice, great value, friendly service, a wonderful atmosphere and some truly delicious food. After your first visit you’ll wonder why you every shopped anywhere else.
What a difference a day makes.
We took this popular song by Dinah Washington and created a unique musical piece that aims to evoke feelings of nostalgia with a modern twist. Housing Units is the perfect blend of traditional values and contemporary styles and our new TV ad epitomises this. A sultry singer accompanied by a 4-piece band takes us on a journey of discovery around the store show casing some of the wonders you’ll come across in-store.
This multi-channel campaign was launched with the new TV Commercial and was supported through POS, direct mail, radio adverts and a variety of in-store communication. This campaign will continue to roll out throughout the year, so keep your eyes (and ears) peeled for more.
In fact next year Housing Units will be celebrating their 70th Anniversary and to mark the occasion, we’ve adapted the 30” TV Commercial to a longer 60” version that ends with a bang!