This summer marked the Queen's Diamond Jubilee and brought a sense of joy and celebration that spread all across the country. Street parties were breaking out everywhere you looked and alongside the London Olympics there was a great sense of pride and euphoria in the air.
We felt this sense of public joy gave us a great opportunity to produce some work for the Housing Units Summer Sale that took full advantage of this; imbuing the sale with some of the same sense of occasion, joy and importance that Jubilee and the Olympics brought with them.
The work itself centres around a traditional icon of celebration: Great British Bunting! And with the help of some CGI experts we created this device that gave the Summer Sale a clean and bright design that, in combination with the line 'Celebrate Summer' encouraged people to come and enjoy everything that Housing Units had to offer.