This Summer marked the Queen’s Diamond Jubilee and brought a sense of joy and celebration that spread all across the country. Street parties were breaking out everywhere you looked and alongside the London Olympics there was a great sense of pride and euphoria in the air.
We felt this sense of public joy gave us a great opportunity to produce some work for the Housing Units Summer Sale that took full advantage of this; imbuing the sale with some of the same sense of occasion, joy and importance that Jubilee and the Olympics brought with them.
The work itself centres around a traditional icon of celebration: Great British Bunting! And with the help of some CGI experts we created this device that gave the Summer Sale a clean and bright design that, in combination with the line ‘Celebrate Summer’ encouraged people to come and enjoy everything that Housing Units had to offer.
To see the full Summer Sale mailer click here