Over the last decade we’ve enjoyed a long and prosperous relationship with the University of Salford, creating a number of highly successful integrated campaigns appealing to both undergraduate and postgraduate students.
The latest chapter of our very own Salford Story is the 2015 undergraduate prospectus. We were commissioned to produce this project at the turn of the year and tasked with some extremely tight timescales, 6 weeks to be precise, to design and produce the piece. As you know though, we’re Brave and aren’t afraid of anything… least of all tight deadlines, late nights and nagging wives and husbands.
Together with the university we decided that the prospectus should be an evolution of our Salford Stories campaign, that we’d developed the previous year. The prospectus would speak directly to prospective students through the true stories of past and current students and staff in a stylish and engaging way that would separate the University of Salford from its competitors.
We commissioned talented North West artist Roy McCarthy to help bring this idea to life with a series of illustrations that encapsulate life in Salford and express the rich character and personality that both the city and the university can call their own.
The campaign will be running throughout the year with a multi-channel strategy, that includes but isn’t exhaustive, open days, fairs, press, outdoor, print and online campaigns. To view the prospectus visit our work page.