We were delighted to be given the opportunity to introduce Old Boy Mary Jane’s exciting new range of cannabis-inspired beers. These exciting new drinks promise to deliver something fresh and different to craft beer lovers.
OBMJ’s unique brews hail from Tallinn and are infused with a blend of terpenes, a fantastic substance that’s found in cannabis. Each beer’s flavours and textures are specifically created to complement the intensity and mysteriousness of their terpene blends.
Our teaser campaign playfully uses language associated with cannabis use to grab attention and introduce the new range to both smokers and non-smokers alike. The range launches later this month and we can’t wait to try a bottle!
The social media posts below will give you a flavour of a campaign with real substance.
