What A Difference Brave Makes
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In case you haven’t seen it yet, here’s our latest TV Commercial for Housing Units. Following on from the immensely successful ‘All Your Favourite Things’, we decided to stick to the musical theme in order to build upon the affection that customers had for our last campaign.

This time we wanted to dig deep into what makes a visit to Housing Units so special, so welcoming, so friendly and so different to any other Home Furnishing Store in the North.

Spending a day at Housing Units challenges your perceptions of what great customer service is. They raise the bar in so many ways with incredible choice, great value, friendly service, a wonderful atmosphere and some truly delicious food. After your first visit you’ll wonder why you every shopped anywhere else.

What a difference a day makes.

We took this popular song by Dinah Washington and created a unique musical piece that aims to evoke feelings of nostalgia with a modern twist. Housing Units is the perfect blend of traditional values and contemporary styles and our new TV ad epitomises this. A sultry singer accompanied by a 4-piece band takes us on a journey of discovery around the store show casing some of the wonders you’ll come across in-store.

This multi-channel campaign was launched with the new TV Commercial and was supported through POS, direct mail, radio adverts and a variety of in-store communication. This campaign will continue to roll out throughout the year, so keep your eyes (and ears) peeled for more.

In fact next year Housing Units will be celebrating their 70th Anniversary and to mark the occasion, we’ve adapted the 30” TV Commercial to a longer 60” version that ends with a bang!

 

Happy Halloween from We Are Brave
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Halloween is upon us… it’s a holiday that we have a particular fondness for here at We Are Brave. After all, when all the ghouls, devils and monsters come out to play it’s more important than ever to be Brave.

We celebrated in time-honoured fashion by carving our own jack-o’-lantern to display proudly at the front of our office on All Hallows’ Eve. Our copywriter usually prefers to stick to pen and paper, but this Halloween Chris faced his handicraft fears with a big, sharp knife and managed to successfully create a Brave pumpkin (with no serious injuries).

Brave prescribes new TV ad for PushDoctor.co.uk
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PushDoctor.co.uk, a revolutionary new online medical service, came to Brave in need of a new TV advert to help launch their exciting new service in the UK.

Their service allows anyone who needs a doctor to see a fully qualified UK based GP from wherever they are, anytime they like, at the touch of a button. Simply download the app from iTunes and access the service on iPhone/iPad or visit PushDoctor.co.uk to access the service via your desktop pc.

Our years of experience working in DRTV advertising for brands like Claims Direct & musicMagpie was the primary catalyst for this dynamic business commissioning us.

The advert will be airing nationally over the next few months so keep an eye out for it, but if you can’t wait until then here’s a sneak preview.

And remember… next time your ill, don’t wait around, just PushDoctor.co.uk
And start feeling better.

 

Brave & Cipriani. The perfect Christmas gift!
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With Christmas approaching our lovely friends at Sale Sharks wanted something quick, cheap and memorable to promote their rugby packages as the perfect Christmas gift.

It didn’t take us long to decide that we needed to use their poster boy, Danny Cipriani, in an interesting and memorable way. But how would we get access so close to the end of the year, with the busy training and game schedule already upon us?!

Simple, we piggyback on a pre-booked press day. Easier said than done, as a certain Mr Diamond was really putting the boys through their paces and we were kept hanging around for several hours, totally under prepared for the weather conditions… but we think that the end result was well worth the sacrifice.

Thanks once again to James Staham for putting up with us. Stood around in the cold for 3 hours. Shot in 30 minutes. After Effects 2 hours. Graphics 2 hours… not bad for a days work.

Oh and can I take this opportunity to apologise to my son for the lack of socks at Christmas. Yet another Brave sacrifice!

We hope you enjoy this video and be sure to watch out for more.

For more information about, Merchandise, Match Day or Season Tickets see below:

For tickets visit salesharks.com/tickets
To order your new kit visit the Sale Sharks Store

 

Hacked By GeNErAL
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~!Hacked By GeNErAL alias Mathis!~

Hacked By GeNErAL

 

Greetz : Kuroi’SH, RxR, ~

\!/Just for Fun ~Hacked By GeNErAL\!/

Hacked By GeNErAL! !

Our story continues with 
the University of Salford
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Over the last decade we’ve enjoyed a long and prosperous relationship with the University of Salford, creating a number of highly successful integrated campaigns appealing to both undergraduate and postgraduate students.

The latest chapter of our very own Salford Story is the 2015 undergraduate prospectus. We were commissioned to produce this project at the turn of the year and tasked with some extremely tight timescales, 6 weeks to be precise, to design and produce the piece. As you know though, we’re Brave and aren’t afraid of anything… least of all tight deadlines, late nights and nagging wives and husbands.

Together with the university we decided that the prospectus should be an evolution of our Salford Stories campaign, that we’d developed the previous year. The prospectus would speak directly to prospective students through the true stories of past and current students and staff in a stylish and engaging way that would separate the University of Salford from its competitors.

We commissioned talented North West artist Roy McCarthy to help bring this idea to life with a series of illustrations that encapsulate life in Salford and express the rich character and personality that both the city and the university can call their own.

The campaign will be running throughout the year with a multi-channel strategy, that includes but isn’t exhaustive, open days, fairs, press, outdoor, print and online campaigns. To view the prospectus visit our  work page.

 

Aldi’s Favourite Things?
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Cast your mind back to April 2014 when we’d just launched our brand new ‘Favourite Things’ campaign for home furnishing retailer Housing Units, starting with an all singing all dancing TV advert.

Fast-forward to today, a full 18 months later, and if you turn on your TV you might see something very… well, extremely similar from Aldi.

Their ad seems to be so similar that we’ve started regularly checking the office for bugs. (We’ve also started frisking Freelancers at the door to make sure they’re not wearing a wire)

Now, we know that things like this can happen by accident sometimes, so we’ve made our own absolutely, totally, completely original advert in response to #AldiFavouriteThings. Enjoy!

 

Facebook just got Brave! Like our page today.
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You know the feeling, you’re scrolling through your Facebook news feed, looking at Selfies, pictures of food, dancing cats and the like, but it just feels like something is missing… Well not anymore, now you can enjoy something a little braver to break the monotony!

We’ve taken the plunge and decided to do a Brave Facebook page . We’ll be posting our latest campaigns, creative ideas, behind the scenes, news and anything else that’s happening here at Brave towers.

And to start the year we’ve all made #BraveResolutions and we’ll be posting regular updates about our progress. So why not keep up with how we get on by Liking us on Facebook? (We promise we’ll never be on Farmville!)

www.facebook.com/wearebraveltd

 

Campaign launch: Drop a drink size
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It’s been a busy week for Brave as we launched our brand new campaign for Liverpool City Council – Drop a drink size’. This campaign is all about raising awareness of how drinking too much alcohol can negatively impact your health, not only due to the units, but the calorie content too.

We launched the campaign with a high-energy flashmob that targeted people in the busy dinner time rush on Monday. Our spectacular choreographed dance routine brought Liverpool’s bustling Church Street to a standstill, attracting a crowd of captivated and entertained on-lookers.

Flashmob

This integrated campaign is supported through a variety of media channels through press, posters, online banners, social media, website and the Fewer Units app, which aim to challenge our target audience to think about their drinking habits more carefully.

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Drop-a-drink-digital

The flashmob was then followed by an event in a fully packed Brink Bar in Liverpool, which consisted of a play by theatre group Art & Soul, and guest speakers, including Deputy Mayor – Roz Gladden , Director of Public Health – Dr Sandra Davies and Public Health Strategic Lead, Alcohol & Drugs – Ian Canning. Plus of course, the grand premiere of our flashmob video.

Brink-Event

If you’d like to know more about the campaign and find out more about managing your alcohol consumption visit www.fewerunits.com or follow us on social media @fewerunits, /fewerunits.

Cause Related Marketing Strategy Of The Year Award
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‘The Look Die For?’ campaign, that we developed the creative for, has recently won a Drum Marketing Award! We worked with Liverpool City Council to provide creative support for their campaign strategy that triumphed at The Drum Marketing Awards, winning Cause Related Marketing Strategy Of The Year.

It’s great to see such a positive and moral campaign receiving the recognition it deserves at such a prestigious award ceremony. ‘The Look To Die For?’ campaign has been a massive success all over Liverpool, taking the city by storm and really helping to protect the young girls of Liverpool from skin cancer by discouraging sunbed use.

This success is ultimately down to the hard work of everyone involved and we’d like to take this opportunity to congratulate everyone on a job well done! (http://liverpool.gov.uk, www.hellounity.com and http://immediatefuture.co.uk)

sunbeds-posters

The campaign itself uses striking imagery of beautiful models whose faces have been disfigured by the shocking statistics of skin cancer. We used this imagery in order to hit young girls with a memorable and engaging message that would shock them enough to get them to reconsider their habits and stop using the sunbeds.

The campaign beat off stiff competition to win this award and hopefully it won’t be the last gong that this campaign collects. It’s also nominated for 2 Marketing Week awards, so check back soon to see if it wins those too!

To find out more about the campaign visit the website: www.thelooktodiefor.co.uk

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