December arrived bringing with it bundles of festive cheer, icy cold weather and the promise of fantastic savings and beautiful home furnishings in the Housing Units Winter Sale.
The concept behind this campaign is heavily driven by the photography which showcases a wintery backdrop to the interior shots used throughout the mailer. This creates a fresh and cool atmosphere that’s perfectly befitting of the season.
The white, neutral settings provided by these snowy scenes also provide an ideal way to highlight the vibrancy and colour of the products themselves. The Housing Units Winter Sale is a must visit event for all those looking for excellent choice, value and service. And thanks to our latest campaign more people than ever know about the fantastic offers awaiting them at The Home Furnishing Centre of the North.
To take a closer look at the Winter Sale mailer click here.
As a direct result of this campaign there was unprecedented demand on the opening day of the sale! To learn more and see just how many people dashed down to the day one of the sale in our news article here.